Briana Pace | Southern Indiana Business Report
What started as a hobby in a Jasper basement with products stacked from floor to ceiling, has expanded into a 10,000 square-foot warehouse with customers like Dicks’s Sporting Goods.
Advanced Sports Supply, was founded in 2020. Coery Scherer began the company’s development during the height of COVID-19 and around Nov. 4, 2020, he was able to start selling products.
Scherer always loved the sports world; he even worked for another sporting goods distribution company in the past. He knew everything about the products from his job there and when their business started to decline, Scherer contacted customers he used to sell to.
“I just was able to kind of pick up the relationships that I used to have when I worked there,” Scherer said “and then, asked them if they would be interested in buying those same products from me, as a separate company. They said yes and that’s how we kind of started growing.”
When Scherer first started the company, he was just buying other companies’ products and reselling them. Now, Advanced Sports Supply has several of their own patented products, things customers can only buy from him. If they were able to find the product somewhere else, it would be from a third party.
Advanced Sports Supply is baseball and softball oriented; their highest-selling products are fence toppers, PolyCap. It looks like drainage pipe that goes on top of fences to protect athletes from sharp edges and overall give the field a polished look.
Scherer knew the company could really be something in early 2022 when by mid-February, he’d already made $250,000— the same amount made in all of 2021, in just the first month and a half of the year.
Scherer attributes Advanced Sports Supply’s success and growth to their dedication to consistency and communication. While other businesses are switching it automated or AI systems to talk to customers, Scherer continues to directly communicate with them.
“I’ve always been a relationship builder,” Scherer said. “I don’t feel like you can really build a relationship with anybody using something that is not a real person.”
He gets to know each customer and what they need. He knows not everyone needs the same thing or amount, so he takes the time to learn their wants and expectations.
“I just don’t feel like you can do that through, you know, AI and somebody that’s not really listening,” Scherer said.
In March 2026, Advanced Sports Supply was a silver winner of the Radius Indiana Momentum Awards, in recognition of their exceptional growth, innovation and leadership that drives economic momentum in Radius’s region.
“It’s good to see that even though we’re not a long-standing company,” Scherer said, “we’re still making an impact on the community and on the state.”
Scherer hopes to bring more job opportunities and growth to his Jasper community; he wants to give back. He donates or heavily discounts most products for local schools, organizations and the parks and recreation department, so they don’t spend their entire budget on equipment they need and can use it for something else to better the community.
“Our goal really is more to support local schools and park and recs rather than them support us,” Scherer said, “because we have the ability to do that now.”
He is always looking at products and seeing what they could make. He finds products that no one else wants or has the ability to produce and sees if Advanced Sports Supply can do it.
“Those are the products that I like to tackle,” Scherer said, “just because it gives us an edge.”
In late 2024, he bought Markers, Inc. in Ohio, a company that focused on field lining equipment. It’s a huge part of Advanced Sports Supply’s business now. Recently, Scherer bought Ernie Sheet Metal in Jasper. They support factories around the area, but now they can also make Advanced Sports Supply’s metal-based products. It’s opened the door for a wide variety of new products they can make in-house.
The sports equipment world has big competitors, but those competitors are also some of the biggest customers for Advanced Sports Supply. In the product market, all the companies buy from each other.
“But, in the grand scheme of things, we are the leaders in those products,” Scherer said.