Southern Indiana Business Report
JASPER – The Greater Downtown Jasper Business Association is teaming up with Riah Jane & Co. for the fourth annual “Pink Friday” small business shopping event Nov. 22.
The shopping event is a fresh take on the conventional Black Friday experience, urging consumers to #ShopSmallFirst, according to a press release.
While Black Friday traditionally dominates the retail landscape, Pink Friday aims to redirect attention to the exceptional offerings of small businesses like Riah Jane & Co and the Greater Downtown Jasper Businesses. The mission of Pink Friday is to recognize and celebrate the invaluable contributions of local businesses to their communities.
Participating Downtown Jasper Businesses will display a Pink Friday “Shop Small First” window cling and pink balloons, symbolizing their participation. To explore the full spectrum of shopping options, customers can visit the official Pink Friday in Downtown Jasper Facebook event page for more information.
“As a small business owner, I’m all about giving our local shops the spotlight, especially now! This is our second year hosting this event, and I’m thrilled to have our association members participating. We are incredibly grateful for our small businesses, the dedicated owners, and most of all, our amazing customers,” said Mariah Schneider, president of the Greater Downtown Jasper Business Association and owner of Riah Jane & Co. “Pink Friday is about so much more than just sales – it’s about creating a fun, community-driven experience and building meaningful connections with the people who help our small-town grow. I’m beyond excited to watch this event grow into a beloved local tradition for years to come!”
To add to the holiday spirit, there will be greenery from Green Thumb available for purchase downtown, and The Next Chapter will have hot chocolate available for purchase.
Customers may also visit the official Pink Friday website at www.shopthebestboutiques.com. The website features an interactive map with details about participating stores, exclusive deals, and helpful gift guides to aid shoppers in finding the perfect gifts for their loved ones. Stay updated by following the #ShopSmallFirst hashtag on social media.
For more information about the Pink Friday event, customers can reach out to their local businesses for store hours, and follow the Pink Friday in Downtown Jasper event page on Facebook.