Southern Indiana Business Report
BEDFORD – Choose Southern Indiana announced a new logo and website last week to accompany the official launch of its four workforce and talent attraction programs.
In addition to its established Remote Worker Program and Employer Incentive
Program, Choose now offers a relocation incentive to two new groups of qualified individuals – those with a commercial driver’s license (CDL) and those employed by the defense sector.
In response to the recent program expansion, the new website features enhanced capabilities and has been reorganized with the user experience in mind. Prospective movers can navigate by program of interest, view qualification requirements, and click a link to apply. Participating counties are also featured to provide applicants with information about their future home in southern Indiana.
Local economic development organizations (LEDOs) throughout the Radius Indiana region will utilize the new incentive programs to further assist businesses in their area with attracting new talent. All eight Radius region counties (Crawford, Daviess, Dubois, Greene, Lawrence, Martin, Orange, and Washington) are now participating in Choose.
“We are very pleased that we have the regional collaboration enabling us to expand our
programs to reach a wider audience and bring more workers to southern Indiana,” said Jeff
Quyle, president and CEO of Radius Indiana. “Our new website allows interested workers to
search by program and learn about each incentive and the communities they can move to.”
Choose Southern Indiana completed its second year of recruitment this past August and has welcomed 44 movers from 15 states and four countries to date. This success paired with data gathered from MakeMyMove, an online platform that offers opportunities to market to remote workers seeking to move to new locations, influenced the recent decision to extend the programming to recruit CDL drivers. Choose Southern Indiana is the first program under MakeMyMove to offer this uniquely targeted incentive program.
“Attracting talent to our region is essential to growing our workforce and supporting our existing businesses and our new website is going to help us highlight our region as a great place to live and work which will help us get more workers into our communities,” said Kristal Painter, population attraction program coordinator for Choose Southern Indiana. “We will continue to evaluate these programs and look for additional opportunities to expand our offerings to reach more potential residents.”
Talent attraction focuses on recruitment from the talent pipeline outside of a given community, while workforce development aims to further an individual’s ability to grow their skills and develop the tools they need for business success in their community. The Radius programs specify that they are targeting the attraction of talent from outside the state of Indiana, in order to avoid depleting talent in other Indiana communities.
To learn more and apply to Choose Southern Indiana’s programs, visit
www.choosesouthernindiana.com.